Hold on; this is not the list you thought. This article is not about the military prowess of African countries but a ranking of their brands’ strengths.
Brand strengths is considered a nation’s soft power and the stronger a country’s soft power, the greater its ability to attract investment and market its products and services.
Below is Africa’s most powerful countries based on brand strengths as compiled by Brand Finance.
- Egypt
- South Africa
- Morocco
- Mauritius
- Seychelles
- Tunisia
- Rwanda
- Algeria
- Ivory Coast
- Ghana
- Nigeria
- Sudan
